Apple yaipiku Coca-Cola kama ‘Top Brand’ duniani

Tangu mwaka 2000, Coca-Cola ilikuwa brand namba moja yenye ubora wa kimataifa lakini mwaka huu watengenezaji wa simu za iPhone, Apple wamekamata nafasi ya kwanza.

Nafasi ya pili imechukuliwa na Google na Coca-Cola wakitupwa hadi nafasi ya tatu.

New York Times wameandika: Apple is the new most valuable brand in the world, according to a closely followed annual report. The report, to be released next Monday, is from Interbrand, a corporate identity and brand consulting company owned by the Omnicom Group that has been compiling what it calls the Best Global Brands report since 2000. The previous No. 1 brand, Coca-Cola, fell to No. 3.

Not only has Apple replaced Coca-Cola as first among the 100 most valuable brands based on criteria that include financial performance, this is the first time that the soft drink known for slogans like “It’s the real thing” has not been No. 1.”